MBA – Master of Business Administration

MASTER OF BUSINESS ADMINISTRATION (MBA)

Primus School of Management Studies, affiliated to Bangalore City University and approved by AICTE ( New Delhi ) offers a comprehensive Master of Business Administration (MBA) programme designed to develop competent, ethical, and future-ready business professionals.

Programme Overview

The MBA programme is a 2-year (4-semester) postgraduate degree that builds a strong foundation in core management principles during the initial semesters and provides students the flexibility to specialize in one of the following high-demand domains:

• Finance
• Marketing
• Human Resources
• Business Analytics

The curriculum maintains a strong balance between academic rigor and practical exposure through industry-oriented teaching, case-based learning, internships, live projects, workshops, and experiential simulations. This holistic approach prepares students to address real-world business challenges with strategic thinking, analytical ability, and leadership competence, ensuring strong career readiness and global employability.

Eligibility

• Candidates must have a Bachelor’s degree (10+2+3) in Commerce, Management, Arts, Science, Engineering/Technology, or an equivalent discipline from a recognized university
• A minimum of 50% aggregate marks (including languages) in the Bachelor’s Degree Examination
• Candidates must have appeared for a national-level entrance test such as CMAT / MAT / KMAT
• A valid score in any of these tests is mandatory for admission

Skills Acquired

During the two-year MBA programme, students develop a wide spectrum of managerial and professional competencies, including:

• Leadership and Team Management
• Strategic Thinking and Decision-Making
• Business Analytics and Data-Driven Insights
• Financial Planning, Budgeting, and Forecasting
• Marketing Strategy, Branding, and Consumer Behaviour
• Human Resource Management and People Skills
• Communication, Negotiation, and Presentation Skills
• Problem-Solving and Critical Thinking
• Entrepreneurial and Innovation Mindset
• Professional Ethics and Corporate Governance

Career Opportunities

Graduates of the MBA programme are prepared for diverse roles across multiple sectors, including management, consulting, analytics, finance, human resources, marketing, operations, and leadership positions.

Private Sector Opportunities:
• Management Trainee, Business Manager, Operations Manager, Project Manager
• Marketing Manager, Brand Manager, Digital Marketing Lead, Product Manager
• HR Manager, Talent Acquisition Specialist, Learning & Development Manager
• Financial Analyst, Risk Analyst, Corporate Finance Executive
• Business Analyst, Data Analyst
• Roles in IT companies, MNCs, consulting firms, banks, FMCG, retail, manufacturing, healthcare, hospitality, and e-commerce

Government Sector Opportunities:
• Managerial roles in Public Sector Undertakings (PSUs)
• Opportunities in public sector banks, insurance corporations, RBI, SEBI, NABARD
• Administrative and managerial positions in government departments, Civil services

Teaching and Academic Roles:
• Lecturer / Assistant Professor (subject to UGC norms)
• Research Associate or Academic Coordinator roles

Higher Studies and Research

• Ph.D. in Management or specialised domains such as Marketing, Finance, HRM, or Analytics
• Advanced certifications such as CFA, CPA, CMA, PMP, Six Sigma, and Business Analytics
• Executive education and global management programmes

International Opportunities

• Managerial and analyst roles in multinational companies
• Consulting and corporate roles abroad
• Opportunities for international internships, global research, and doctoral studies

Program Learning Outcomes

Upon completion of the MBA at Primus B-School, students will possess advanced knowledge across key business functions and the ability to apply this knowledge in real-world scenarios. They will be adept at using modern business tools and technologies, excel in decision-making under pressure, and demonstrate leadership in dynamic team settings. The program emphasises critical thinking, ethical leadership, and global business understanding. Graduates also receive industry-recognised certifications in areas such as Artificial Intelligence, Blockchain, Data Visualisation, and Business Strategy—making them standout candidates in today’s competitive job market. With global exposure through foreign visits and exchange programmes, students graduate with confidence and skills to thrive both in India and internationally.

The Institution offers a strong portfolio of SKILL ENHANCEMENT PROGRAMME (SEP) designed to enhance the practical and industry-ready skills of MBA students. At Primus, these programs are carefully curated to align with current business trends and employer expectations. Students are offered certifications in Advanced Excel, SAP FICO, Power BI, Digital Marketing,PEARSON Digital Skill Certificate, Business essentials from compTIA , Microsoft and several other skill-oriented courses.

In addition, the institution provides specialized programs such as Basic and Advanced Excel, and emerging-domain workshops in Artificial Intelligence and Cybersecurity. These offerings help students build advanced analytical abilities, technical proficiency, and digital readiness—key competencies demanded in today’s competitive marketplace.

Through these initiatives, Primus reinforces its commitment to creating a career-focused, skill-driven learning environment that empowers students to thrive in dynamic business landscapes.