Bachelor Business & Administration

Primus School of Management Studies, affiliated to Bangalore City University and approved by the relevant statutory authorities, offers a comprehensive Bachelor of Business Administration (BBA) programme designed to develop competent, innovative, and industry-ready management professionals. The programme provides a strong foundation in business fundamentals, management principles, leadership skills, and contemporary business practices, preparing students to excel in dynamic corporate and entrepreneurial environments.

Programme Overview

The Bachelor of Business Administration (BBA) programme at Primus School of Management Studies is a three-year undergraduate degree aimed at nurturing future-ready business professionals and aspiring entrepreneurs. The programme is structured to provide comprehensive exposure to core areas of management, while fostering leadership qualities, business acumen, and professional ethics.

Students are trained in essential domains such as finance, marketing, human resource management, and operations, complemented by experiential learning through industry interactions, internships, projects, and practical business applications. The curriculum encourages critical thinking and real-world problem-solving, enabling students to adapt effectively to the evolving demands of the business environment.

Eligibility

Candidates who have completed a two-year Pre-University Course (10+2/PUC) from the Karnataka State Board, or an equivalent qualification from other states/boards, with 50% marks or equivalent CGPA, are eligible for admission to this course.

Skills Acquired

• Sound judgment and structured business thinking
• Ability to evaluate situations and take informed managerial decisions
• Leadership capability with strong collaboration and people-management skills
• Professional communication, negotiation, and presentation proficiency
• Practical understanding of financial practices, market planning, and organizational operations

Career Opportunities

Private Sector

Management Executive
Operations Coordinator
Marketing Executive
Brand Associate
HR Executive
Talent Management Officer
Finance & Accounts Executive
Business Development Executive

Government Sector & UPSC

Civil Services (IAS, IPS, IFS)
Central & State Government Administrative Roles
Public Sector Undertakings (PSUs)
Public Sector Banks
Insurance Organizations

Higher Studies

MBA and allied postgraduate management programmes
Research and academic career pathways
Professional and executive certification programmes

International Opportunities

Roles in multinational corporations
Overseas internships
Global postgraduate education programmes

The Institution offers a well-structured Skill Enhancement Programme (SEP) aimed at strengthening the practical knowledge and professional readiness of BBA students. At Primus, these programmes are thoughtfully designed to meet contemporary business requirements and evolving industry expectations. Students are exposed to foundational business tools, digital skills, and professional certifications that enhance their employability and workplace competence.

In addition, the institution conducts value-added training modules, hands-on workshops, and domain-specific skill sessions that focus on business applications, managerial effectiveness, and technology-enabled practices. These initiatives enable students to develop practical insight, operational understanding, and professional confidence essential for entry-level management roles.

Through these skill-driven initiatives, Primus emphasizes a career-oriented learning approach, ensuring that BBA graduates are well prepared to adapt, perform, and grow in competitive business environments.